Mission, Vision And Value

A decision is often judged by its outcome. If we know why a certain decision was made and a particular alternative was chosen and this information was well-documented and could be conveyed reasonably quickly, then we can say that the decision was well-founded and the result is sound.

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our mission

We envision a future where organizations of all sizes can confidently make impactful decisions, driving sustainable growth and innovation. Through our research-based frameworks and decision support systems, we aim to create a culture of informed decision-making that leads to long-term success.

our Vision & Our purpose

Empowering Decisions, Driving Impact

Our Vision: To improve decision-making processes by combining scientific methods with practical applications. Our goal is to ensure that every decision—whether strategic, tactical, or operational—is backed by a clear, rational and comprehensive understanding of available data and potential outcomes​.

Our Purpose: To empower companies and authorities with innovative processes and advanced software, enabling rational decision-making that fosters growth, resilience, and meaningful societal progress.

Transforming Decisions

We develop tools and methods that enable clear, rational, and effective decision-making.

Societal growth

Our solutions guide authorities in shaping policies and making decisions that improve societal well-being.

Sustainable outcomes

We enable businesses to optimize strategies and achieve sustainable outcomes.

Driving Societal Impact

By supporting informed decisions, we help create a more resilient and equitable future.

SIDING WITH CLIENTS

6 Steps of
Conscious Decision

Our processes embody our mission of providing clear, transparent, and easy-to-use decision-making solutions that empower all industries, sectors, and organizations. By ensuring simplicity and accessibility, we enable stakeholders to address complex challenges confidently and effectively.

1. Identifying the decision problem:
What is the decision about? What should be included and what excluded? Setting up base for the project: The Current State; Requirements; Goal Formulation
2. Structuring the problem:
‍Identifying the various aspects of the problem by involving a wide horizon of perspectives. Then alternatives should be identified to sketch up possible strategies for the given decision situation.
3. Capture Information:
‍In different domains and different functions of the Helision software collecting relevant data might differ case to case. In some cases, i.e. City Planning we use the Quad Helix Model to create BI, in other domains we list up consequences, set up perspectives, etc.
4. Modelling the Problem:
‍Helision software is the arena of problem modelling, where the user will be able to make wiser decisions, and take only well calculated risks. We tutor new users to understand how it works.
5. Evaluate the Model:
‍During the evaluation phase the alternative actions are analysed in lots of different ways: maximising the expected utility, risk profiles, degrees of safety and security, and sensitivity analysis.
6. Decision Basis with Ready Recommendations:
‍Together with the client we create a sterling base of results and recommendations to reach sound and high value decisions.

Let’s Collaborate with Us!

Our commitment to this structured, transparent approach ensures that organizations across the public and private sectors can confidently navigate decision-making and contribute to societal progress.

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Contact Us!

Universitetsvägen 8, 106 91 Stockholm, Sweden

Call Sales: +46 73 909 8169

Mail: info@preference.nu

Mon – Sat: 7.00am – 18.00pm