About Us
We deliver solutions to companies and authorities that help them make better and more rational decisions, manage risk intelligently and enable advanced automation.
Our team combines extensive academic expertise and practical experience in business intelligence, decision analysis and data management.
At Preference, we are dedicated to empowering organizations with the tools and knowledge necessary for sound decision-making. In a world where information flows rapidly and the pace of change is ever-increasing, we understand the challenges organizations face. Our mission is to provide structured decision support that transforms complex data into actionable insights.
Making rational and well-considered decisions requires more than intuition. Our solutions are grounded in robust methodologies that enable organizations to systematically analyze information and make better decisions. By focusing on clarity, objectivity, and structured processes, we help businesses navigate uncertainty and complexity with confidence.
Love Ekenberg
On September 19, Love, one of the founders of Preference, left us after a period of illness. He was active until the end, among other things with an online course Digital Transformation in an Organisational Context. The course is aimed at doctoral students worldwide and the purpose is to provide tools to understand and exploit what organisational goals can be and what it means to work strategically to achieve them as well as how digitalisation can contribute to operations in a strategic way at different levels.
Love’s focus was on how mathematics and logical systems thinking can contribute to better decisions and increased societal benefit in a variety of seemingly disparate societal areas such as nuclear energy, financial risk assessment, and community planning. Love’s work embodies the spirit of freedom that characterises, and in many ways is a prerequisite for, the accelerating digitalisation of society.
His educational and scientific leadership was based on the conviction that open knowledge sharing and free thinking are the bases for the development of society. In addition, he was deeply committed to addressing society’s major challenges in a democratic way, supported by logical, objective, and socially sustainable decisions, in Sweden as well as internationally.
Love Ekenberg was a researcher who was not afraid to take on difficult tasks. At UNESCO, he was leading the effort to build a system of large-scale higher education in southern Africa that will multiply the population’s access to knowledge and, in the long term, is also expected to boost the region’s economic development. Last but not least, Love was always highly appreciated and an extremely fun colleague to work with regardless of tasks. From his open hearted character and his including sense of humour he quickly made friends regardless of nationality, background, and age.
For Preference, Love has given us the right scientific and moral direction, and he leaves a very large void.
Thank you, Love, for all that you have given us at Preference.
Our Clients
We understand that making sound decisions is not always easy. That’s why we focus on delivering tailored solutions that simplify complex problems. By integrating innovative tools and evidence-based methods, we help organizations improve their decision-making processes, mitigate risks, and seize new opportunities.
