Why Preference

About us

We deliver solutions to companies and authorities to make better and more rational decisions, intelligent risk management, and enable advanced automation.

Free e-books to read about our methodology. Note the Open Access terms of use.

Transcending Business Intelligence. This is a popular introduction to decision support systems, business intelligence, and decision making in general. Very valuable if you want yourself and your organisation to make wiser and better-informed decisions, now and in the future.

A Decision-Analytic Manifesto – Ekenberg & Danielson. This is a more specialised mathematical book about the foundations of the DecideIT software. DecideIT rests on more than 20 years of advanced research which is summarised in a fairly light-weight format, although some integrals will show up halfway into the book.

The following two books are written by Preference staff members and are made available for free in e-book format. They deal with decision making and analysis using our methodologies. See links below to the publishers’ websites.

Real-Life Decision-Making

Errata list Real-Life Decision-Making

and

Digital Transformation
Understanding Business Goals, Risks, Processes, and Decisions.

Intelligent risk management read more

Six steps to wise decisions read more

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Contact Us!

Universitetsvägen 8, 106 91 Stockholm, Sweden

Call Sales: +46 73 909 8169

Mail: info@preference.nu

Mon – Sat: 7.00am – 18.00pm